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Run the Riddim 90s Spotify playlist

'90s Dancehall to the World

The paperbacks are back in stock! Worldwide shipping now available

EBOOK available 2/3/22 (2/March/22) on Amazon. Click here to get your copy now or type the book name in your Amazon search bar.

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“This account is as insightful and revelatory as its title suggests… You’re left wondering why no one has written this book before, and why Sparks had to publish it himself.“ - The Guardian, Best Books of 2021

“Insightful! Lots of history into the Jamaican dancehall music.” - David Rodigan MBE + posted on his Instagram

Remember when dancehall riddims were king? Run the Riddim: The Untold Story of '90s Dancehall to the World is the first definitive story of the golden era. Told through seminal riddims, Marvin Sparks explores the sound origins, identity, tragedies, triumphs and lasting legacy.

The author - a lifelong dancehall student - weaves lived experiences and observations across 300 pages. In addition, the book draws quotes from over 30 recorded conversations with founding producers, prominent artists, well-known DJs and other industry figures who share memories and reveal personal stories beyond the beat. Read about the rise of Buju Banton, Bounty Killer, Beenie Man, Garnett Silk, Sizzla, Shabba Ranks, Super Cat, Lady Saw, Steely & Clevie, Dave Kelly, Red Rat, Baby Cham, Sean Paul and many more.

Read the post that kicked this project off.

Read an exclusive interview on Dancehall Mag about the book here

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Please note that items from are shipped from the UK. Depending on your destination country you may be subject to import duties and taxes, which are levied once a shipment reaches your country

our purpose

Document authentic stories, diversify the narrative and preserve our history

Any questions: orders@nolongstories.com